Our Story

A heritage built on leadership judgement

Leadership decisions have always carried risk. What has changed is the tolerance for error. Today, boards and owners are required to make leadership decisions with limited margin for misjudgment. These decisions are rarely limited by information. They are limited by interpretation.

Personal Utvelgelse was founded in 1985 on a simple idea that still guides us today: leadership decisions deserve clarity, structure and honest judgement. From the outset, we combined business understanding with behavioural insight to help organisations make better decisions about people.

Building discipline in the early years

In the early years of executive search in Norway, our founder Bjørn Myhre introduced a more rigorous and psychologically grounded approach to leadership assessment. Working closely with organisational psychologists and academic partners, PU helped shape evaluation practices that prioritised evidence, interpretation and responsibility. These principles became the backbone of how we work — analytical, disciplined and rooted in behavioural science.

As the firm grew, PU became recognised for its clarity and disciplined approach. By the late 90s, we had expanded across several Norwegian cities and were considered among the strongest brands in leadership recruitment, working with organisations across the Nordics on roles where sound judgement mattered.

Evolving with our clients

While markets and organisations have changed, the nature of leadership risk has not. We continue to support organisations in industrial, technical and complex environments where leadership impact is direct, measurable and often irreversible.

Our work builds on decades of accumulated insight, combined with continuously refined tools and methods. We remain committed to the same values that defined PU from the start: professionalism, curiosity, and respect for the responsibilities our clients carry.

Looking ahead

PU continues to evolve with Norwegian and Nordic organisations, remaining faithful to the philosophy that has guided us for four decades: helping leaders and boards make the decisions that matter most.